I am not an appliance tech so I started by doing a Google search to find my element. I had a lot of hits but I was drawn to the easy layout to find my part on the AppliancePartsPros.com site. This company was competitive with price but not the lowest but the reason why I went with them besides the before mentioned reason was their video to replace the element. The process looked pretty simple and straight forward so I decided to tackle it. I ordered the part by 10AM and the next day it was delivered to my home. The first thing I noticed that on the box it said something to the effect "official Whirpool part" this made me feel good that I was not getting a knock off. I followed the instructions in the video and I had the element changed out in less than 5 minutes. I will do business with this company again and recommend it to others.