Checked YouTube initially. Unplug the unit, wait an hour, plug it back in- seemed to work- work a while. Did this several times.
Finally I cleaned the filter in the pump (it was plugged with crap), thought the problem solved... but it continued.
Solution was to change the pump out- no more problem- ever- at all!
Wasn't hard to change it out, APP has a great video showing it done step by step.